This isn't a limited-time campaign or a badge we stick on the homepage. Ten percent of profits go to animal sanctuaries and animal rights organisations. It's written into how we run the business.
So far that's meant real money to six organisations:
Independently verified. Every material, every dye, every thread.
No wool, no silk, no hidden animal-derived dyes or glues. PETA's cruelty-free team verified every component and confirmed zero animal exploitation in the process.
No animal testing was conducted or commissioned on any ingredient, dye, or finished product. The certification is independent. We don't mark our own homework.
It's why we chose this manufacturing partner, and why we've stuck with them.
Only 1.4% of the world's cotton is organic. Ours is. Here's what that looks like in practice.
Grown without GMO seeds, synthetic pesticides, or chemical fertilisers. That protects the soil, keeps waterways cleaner, and is better for the farmers growing it. Independently tested for pesticide residues and GMO content.
GOTS Certified · Control UnionThe sweatshirts and hoodies use recycled polyester made from post-consumer plastic bottles. No virgin petroleum. Every batch is traced back to where it was collected. Depending on the style, a single jacket diverts between 38 and 95 bottles from landfill or ocean.
GRS Certified · Control UnionEvery garment is printed fresh just for you. Nothing sits in a warehouse waiting for a buyer that might never come.
Fast fashion's dirty secret is how much of it gets made and never worn. We do it differently: your garment is only printed after your order comes in. That means no surplus stock, no unsold inventory piling up, and no garments heading to landfill because nobody bought them.
It might take a few days longer than grabbing something off a shelf. We think that's a fair trade for not producing clothes that nobody asked for.
Every design is printed using water-based inks that are free from animal-derived ingredients, PVC, and phthalates. No harsh solvents. No toxic fumes. Just clean, durable prints that feel soft on the fabric and don't cost the planet extra.
Every claim on this page is backed by independent, internationally recognised certifications. Here's what each one means, and why it matters that we don't issue any of them ourselves.
The strictest organic fibre standard there is. Covers the full supply chain from farm to finished garment, with mandatory environmental and social criteria and transaction certificates at every step.
Independently verifies that recycled materials are actually recycled, with full chain of custody from waste source to finished fabric.
Tests every component for harmful substances. The standards frequently exceed legal requirements, so the garments are safe for your skin and for the environment.
Confirms zero animal-derived materials or testing anywhere in the product lifecycle. The baseline. Without this, nothing else on this page would matter to us.
A public, verified target to cut the carbon cost of each garment by 30% before 2030.
Since 2022, the carbon intensity per garment has dropped 14.1%. That came after two years of properly measuring the full supply chain footprint. In April 2024 a company-wide decarbonisation strategy launched, with eight working groups across every department and partner factory.
97% of goods travel by sea or river. Air freight emits roughly 50x more CO2 per kilogram. Four partner factories have already completed energy audits and committed to their own reduction targets.
Fair Wear Foundation Leader status, five years running. That's based on what actually happens in the factories, not what the paperwork says.
The Fair Wear Foundation is the most rigorous independent labour rights body in the garment industry. Their annual Brand Performance Check looks at how a brand actually treats workers, not whether a compliance box got ticked.
Leader status means five consecutive years of documented improvement. A dedicated sustainability team works permanently in Dhaka, in daily contact with partner factories.
A five-person sustainability team based in Dhaka runs audits, supports corrective actions, and keeps long-term relationships with factory management and workers.
Every partner factory has a functioning grievance system. Workers can raise concerns confidentially, without fear of retaliation.
Goes beyond minimum wage compliance. Active work toward wages that actually cover workers' basic needs.
Strict prohibition, verified through private worker interviews, documentation checks, and unannounced factory visits across all production tiers.
Our manufacturing partner funds healthcare and fair pay in the communities where garment workers live. These are ongoing programmes with real, trackable outcomes.
Poor water quality was making people sick in communities around the partner factories. The response: 16 deep tube wells with elevated storage tanks, tap stands, and filtration systems. Each one is built to last at least 10 years, runs 24/7, and is maintained by a locally trained team with its own repair budget.
Through a direct partnership in Tanzania's Simiyu region, about 2,000 smallholder farmers across 32 villages get a guaranteed purchase price (15% above the local market rate) and training in organic farming. Tanzania has a national GMO ban, which makes it one of the most traceable organic cotton sources anywhere.
All of the above. In a tee.
Sanctuaries and animal rights organisations. That's where the money goes.
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